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The Rising Star of Retail


The Best Value Retailer in MENA

Our vision is to create a retail and distribution brand that merges the culture of Korean passion and the quality of the middle east. We have grown exponentially since 2015 and now sit as one of the best retailer for Korean products in the UAE.


Providing Value to Customers

Our Mission is to provide value to our customers. We understand that consumers prefer quality products over quantity. We strive in only sourcing the best product around the world as well create quality food brands and partnerships.

A Company That Rises from the east and conquers the west.

Al Shams Al Safra mean the yellow sun. The star that fuels our planet and gives light. We as a company encompasses these values in which we strive to rise above adversity and provide light to our clients and partners, our growth has proved that our vision to be the best value retailer in world is coming into fruition.

Our Growth

Establised in 2015 to Five Profitable Divisions Today!


Growth in 5 Years

Established in 2015 as K-Food & Asian Foodstuff Import & Marketing started as a distribution company for Korean products. In a year, our distribution business grew and branched into retail and with the opening of our first branch in Oud Metha, Family Mart has since been established as one of the Best Korean Grocery Store in Dubai.

A year after the establishement of our physical store, 2017 marks the launch of which has now received over 100,000 orders across all emirates of the UAE.

At present we have now grown to establishing our restaurant and catering line pioneered by our Korean street food franchise stall Roll & Bubble bubble Tea house.